Porter’s groundbreaking concept of the value chain disaggregates a company into “activities,” or the discrete functions or processes that represent the elemental building blocks of competitive advantage.
How an essential part of international business thinking, Competitive Advantage takes strategy from broad vision to an internally consistent configuration of activities. Its powerful framework provides the tools to understand the drivers of cost and a company’s relative cost position.
Porter’s value chain enables managers to isolate the underlying sources of buyer value that will command a premium price, and the reasons why one product or service substitutes for another. He shows how competitive advantage lies not only in activities themselves but in the way activities relate to each other, to supplier activities, and to customer activities. Competitive Advantage also provides for the first time the tools to strategically segment an industry and rigorously assess the competitive logic of diversification.
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Autor: Michael E. Porter
POSTEADO POR ALEIVE
aleive
Amigo, no puedo bajar este libro ni otros varios porque al parecer mi límite de descargas en RapidShare expiró después de una descarga que realicé. ¿Sabrás cómo puedo solucionar esto?
Saludos,
solo tienes q esperar el tiempo requerido al rededor de 10 minutos
Pues no me deja amigo… espere al rededor de 2 horas y nada :S
Saludos
lo subire en otro servidor entonces