“Competitive Strategy: Techniques for Analyzing Industries and Competitors” by Michael E. Porter is a classic business strategy text and must reading for anybody who has a serious interest in business strategy.
It was this book combined with Competitive Advantage which established Harvard Business School Professor, Michael Porter’s reputation as the preeminent thinker on business strategy in the eighties and nineties.
Like many leaders, you are there to be shot at and I find myself getting mad when I see his core ideas misrepresented and then criticised.
Páginas : 592| Peso : 26mb. | Formato : PDF. | Edición : Primera | Año de Publicación :1998 | ISBN : 978-0684841465 |Editorial : Free Press
Autor Michael E. Porter
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